The leading American basketball team and NBA franchise Philadelphia 76ers is all set to mark its footprint in the digital world; it has signed an agreement with the leading digital gaming provider, BetMGM, to work as its authorized sports betting partner. This partnership marks the launch of BetMGM’s mobile sportsbook and casino application into real-world sports betting in Pennsylvania.
As part of the partnership, the digital sports betting company, BetMGM, will be benefitted from featuring TV-visible signboards like BetMGM’s logo on the pole pads beneath the baskets, which are focussed during TV broadcasts of the team games. The company can also reap the benefits of fan-based campaigns that include promotional offers within the official Philadelphia 76ers, its casino games with its logo highlights, and a lot more. Moreover, BetMGM branding will highlight the overall social media platforms of the team and its official Philadelphia 76ers mobile app.
Besides boosting the in-gaming experience of the team, the Borgata Hotel Casino & Spa in Atlantic City is also selected as the” official away game host” of the Philadelphia 76ers team. With this partnership, all online events of the team like VIP gatherings or Season Ticket Holder will be held thereafter the pandemic subsides. In this connection, Borgata has plans to host a VIP event and a co-branded season ticket member in the future at the venue that will highlight casino games, autographed memorabilia raffles, etc., in the presence of various 76ers legends.
Talking about this partnership, the Chief revenue officer of Philadelphia 76ers, Katie O’Reilly, said,
The chief revenue officer of BetMGM, Matt Prevost, also said,
BetMGM is part of the Entain Group that changed its name from GVC Holdings last month and became BetMGM. After BetMGM rolled out its signature mobile sportsbook and casino app, the company entered into a partnership with various sports franchises, first with NFL franchise Pittsburgh Steelers and then recently with NBA franchise Philadelphia 76ers.